My Favorites from Cannes Lions 2010
From brilliant ideas to great executions, here I present to you 10 of my favorite winners from Cannes Lions Advertising Festival 2010.
Not in any order:
- Daffy’s retail store: Underground Puzzle
- LAFA: Where will 100 000 condoms end up this summer
- Mint Museum of Toys: Tin Toys
- Interbest Outdoor: Man
- Polo Mints: Snow Stamp
- IKEA: Facebook Showroom
- Canon EOS: Photochains
- Water Safety NZ & Royal NZ Coastguard: Live Rescue
- Solidarités International: Water talks
- Eichborn: Flyvertising
- Burger King: Whopperface
(View in-depth entries with photos & videos)
For more winning entries, you can visit adsoftheworld. Thanks for their efforts in collecting the great ads together in one place.
What’s your favorite?
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Daffy’s retail store: Underground Puzzle
The cleverness of this campaign lies in the execution. To avoid running into troubles with regulations, the campaign imagery is split into smaller jigsaw puzzle pieces. 40 unique posters were placed in subway stations. The posters included the twitter has tag #UNDERGROUNDPUZZLE, where mobile captured contributions were aggregated for users to piece together the final image. And in that way, it engages the users to participate in solving the puzzle to see the entire ad. One stone kills two birds.
Advertising Agency: Johannes Leonardo, New York, USA
Chief Creative Officer: Johannes Leonardo
Creative Director: Johannes Leonardo
Art Directors: Emmie Nostitz, Ferdinando Verderi
Copywriter: Johannes Leonardo
Photographer: Tom Hines
Account Manager: Frederique Nahmani
Account Supervisor: Matt Ahumada
Producer: Matthew Mattingly
LAFA: Where will 100 000 condoms end up this summer
The campaign gives out 100,000 free condoms to the public, and adds a number tag to each condom. Condom receivers are directed to the website kondom08.nu where they can post the story of their condom. The campaign generated many user generated content and created its own community. What a way to give out freebies!
Advertising Agency: Ester, Stockholm, Sweden
Copywriters: Emma Zetterholm, Daniel Vaccino
Art Directors: Emil Jonsson, Ulrika Eriksson, Lotta Mellgren
Creative Director: Lotta Mellgren
Account Manager: Roger Kempe
Account Coordinators: Anna Wennerström, Emil Couch
Graphic designer: Dennis Hankvist
Interbest Outdoor: Man
Shocking & disturbing. Totally in your face & effective. Luckily, the headline was short enough to be read before we get turned off by the imagery. Bad in a good way. Scroll down immediately.
Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Creative Directors: Marq Strooy, Robin Zuiderveld
Copywriter: Robin Zuiderveld
Advertiser’s Supervisor: Meindert Van Den Heuvel
Art Director: Marq Strooy
Polo Mints: Snow Stamp (also on Small Ideas)
The perfect use of the adverse weather & environment, the stamp creates a perfect replica of the product on thick white snow. Why didn’t anybody else thought of that?
Advertising Agency: JWT, London, UK
Executive Creative Director: Russell Ramsey
Creative Directors: Russell Ramsey, Jason Berry
Copywriter / Art Director: Phillip Meyler, Darren
IKEA: Facebook Showroom
Perhaps the best use of Facebook features from a campaign. You’ve probably heard of this. The big idea is simply having the fastest users, who tags himself onto a furniture in the picture, rewarded with the furniture itself. As simple as that! It’s easily one of everyone’s favorites this year.
Advertising Agency: Forsman & Bodenfors, Gothenburg, Sweden
Media Agency: Mediaedge:cia
Photographer: Lennart Sjöberg
Canon EOS: Photochains
The EOS Photochains idea is to create a chain of user generated photos, encouraging one photographer to inspire the next. The photochains network grew and created a growing community, supported by Canon camera owners. The keywords that make this work: social & inspirations.
Advertising Agency: Leo Brunett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Executive Creative Director: Jay Benjamin
Creative Group Head: Michael Canning
Art Director: Kieran Antill
Digital Creative Director/Design: Kieran Ots
Group Account Director: Amanda Quested
Account Director: Jodi McLeod
Director: Daryl Ward (Curious)
Photographer: Sean Izzard (The Pool)
TV Producer: Rita Galiardi
Head of Digital: Dominique Hind
Digital Producer: Tristan Parker
Developer: Nick McGrath
Interface Developer: Keong Seet
Water Safety NZ & Royal NZ Coastguard: Live Rescue
Cruel, honest & down-to-earth. The idea of this campaign is to strand four people on a capsized boat with a GPS 20 nautical miles off the coast. Informing the audience through an all-rounded media strategy, the advertisers created a sense of urgency to save the four poor souls. Online, the audience find GPS locator information and a search plane simulator racing against the clock in real-time. Almost threatening the hearts of the citizens, the event attracted thousands of virtual rescuers to take part, but only 1.8% managed to find the boat. Nevertheless, the four people were saved.
Unlike many other campaigns, this one shoots one’s heart down directly through targeting the basic needs. That’s why I like it.
Advertising Agency: DDB, Auckland, New Zealand
Art Director: Matt Swinburne
Writer: Brett Colliver
Group Executive Creative Director: Toby Talbot
Deputy Creative Director: Regan Grafton
Account Executive: Sarah Burilin
Account Director: Libby Weston-Webb
Agency Producer: Tania Jeram
Creative Director: Daniel Wright (Tribal/DDB)
Interactive Designer: Steven Leong (Tribal/DDB)
Senior Developer: David Vaughan (Tribal/DDB)
Developer: Rowan Oulton (Tribal/DDB)
Senior Account Manager: Tim Cullinane (Tribal/DDB)
Editor: Steve Gulik
Solidarités International: Water talks
Watch this. The execution & production is amazing, and perhaps something never seen before. It’s a billboard made of water. I hope they didn’t waste much water for this, haha.
Advertising Agency: BDDP & Fils, Paris, France
Creative Director : Guillaume Chifflot
Art Director : David Derouet
Copywriter : Emmanuel de Dieuleveult
Motion Photographers : J and J
Production Company: Cosa (Paris)
Eichborn: Flyvertising
To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.
Never ever seen before anywhere else. Amazing, cute & effective. Spurs curiosity too. Only problem is the proximity & reach. Doesn’t matter anyway.
Agency: Jung von Matt/Neckar, Germany
Creative Directors: Jacques Pense, Michael Ohanian
Art Directors: Benjamin Beck, Thomas Lupo
Copywriters: Norman Scholl, Lennart Frank
Account Managers: Daniel Adolph, Christine Seelig
Burger King: Whopperface
Burger King has did it again. All they need was one cashier, one printer & one hidden camera to prove that Whopper is made to order. Any customer who customizes a Whopper receives the burger wrapped with.. their face. Funny enough, in a good way of course. But how many Burger King outlets can have that?
Advertising Agency: Ogilvy Brazil
Chief Creative Director: Anselmo Ramos
Executive Creative Director: Michel Lent
Creative Director: Angela Bassichetti
Copywriter: Eduardo Marques
Art Director: Douglas Kozonoe
Head of Art: Denis Kakazu
Motion Design: Rubens Angelo
Account: Carolina Vieira | Virgínia Mendes
Approved by: Rafael Romero
Production: Bossa Nova Films
Director: Giuliano Saade
Audio: Bamba Music
Voice Over: Zachary Lee
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