Watch World Cup at Nike’s or Adidas’s?
Every two years comes one World Cup phenomenon, and every brand tries to jump into the bandwagon. One brand seemingly steals the show, without being a sponsor of the tournament, and that is none other than renowned fashion & sports brand Nike. Nike’s Write the Future campaign, might almost be as widely well-received as the tournament itself. It started with a highly produced viral thematic. Now they’re even allowing fans to write the futureheadline on an electronic billboard.
But you probably haven’t heard of this… the Nike Stadium at the Selfridges London. There, you get to watch the matches live in an exhibition-hall-like fanciful place. How fanciful can that be? 62 plasma screens with a wrap-around wall of sound. It could have been the most amazing World Cup watching experience you’d ever have! … Well, if you dig that kind of stuff.
On the other hand, Nike’s long-time competitor Adidas (one of my favorite brands by the way) also made quite a place for watching World Cup altogether with their fans. They teamed up with Bar 25 in Johannesburg 24 to create a very special place for celebration of the World Cup, a place very different from Nike’s luxurious stadium.
As usual, Adidas pulled the artistic, funky, and original feel off well. Tin roof, wood, bizarre hidden rooms and dazzling light. The place also houses 3×5 meter LED monitor screens to broadcast the games live. Guests can also enjoy a spacious pool site or watch Berlin’s Skateboarding community trash next door.
Which place would you choose?
