Archive for November, 2009
Mass-commies in Japan now see an opportunity to combine fashion and social networking together. New website fukulog utilizes the wardrobe coordination concept to encourage interaction among members – for fashion tips, coordination ideas and discussions. To keep the ball rolling, a ranking system for posted coordinations and fashion items is also implemented. Similar to other [...]
You can substitute the word “Advertisers” with “Marketers” or “Companies”, whoever related in your case. This fictional story is about the Confused Advertisers are trying to reach out to the Clever Consumers through the Changing Media. As simple as that. But for a character-driven story like this, perhaps we can take a closer look at [...]
It’s like the debate on whether Advertising is a science or an art. Not to stereotype friends in creative department or to doubt the power of creativity in advertising. Creativity in Advertising can be powerful; it’s like packaging your strategy, with strong ideas and presentation. We all know that. But how often do you question [...]
Great overview of the TVCs from both companies. Though, it shouldn’t be ignored that Apple has been using the same old format for their TVCs since we remember it, at least for the Gen Ys. That could be a minus point for Apple. Well, I’d take it if you argue what’s wrong with using something [...]
The classic advertising book Ogilvy On Advertising features David Ogilvy’s advices to produce advertising that sells in Chapter 2. We shall explore these tips and apply them on how to write tweets that work on Twitter and see if they work. Read with the book if you have it too. – Ogilvy’s Advice #1: Do [...]