Thoughts
It was only a week ago since Apple launched its much anticipated iPhone 4. Quickly, word spreads all out in the cyber space and the real world. But I’m still not convinced to get an iPhone, and I’d still wish for a kick-ass Japanese “dumb” keitai phone. The iPhone may have captured over 70% of [...]
The increasing popularity of mobile devices has no doubt decrease printing needs. You can view and make changes to a document on the go with a mobile device. But for some, hard copies are still much more convenient. And those who have attempted to print from mobile devices definitely know the complicated procedure. Web giant [...]
A week ago, the team behind the social networking giant Facebook announced, at the f8 conference, their new Open Graph Protocol and the elimination of Facebook Connect, the system where they once wanted it to become the true single login that users will use across various websites. Their new project, Open Graph, includes a protocol [...]
First of all, I’d like to apologize for the lack of updates on this blog. It’s been months since my last update isn’t it? Well, I’ve been focusing more on the real world – work & my social life. And I’d most agree with what Alex Kniess emphasizes regarding his limited presence online on AdAge [...]
Fortunately and unfortunately, we live in the process of a massive change in the media landscape. Much caused by the major shift in advertising, where the Internet claims share from traditional media. General advertisers & marketers seek to adapt. Digital boutiques rise. One of the factors that attract advertisers and marketers is the accountability of [...]
Mass-commies in Japan now see an opportunity to combine fashion and social networking together. New website fukulog utilizes the wardrobe coordination concept to encourage interaction among members – for fashion tips, coordination ideas and discussions. To keep the ball rolling, a ranking system for posted coordinations and fashion items is also implemented. Similar to other [...]
You can substitute the word “Advertisers” with “Marketers” or “Companies”, whoever related in your case. This fictional story is about the Confused Advertisers are trying to reach out to the Clever Consumers through the Changing Media. As simple as that. But for a character-driven story like this, perhaps we can take a closer look at [...]
It’s like the debate on whether Advertising is a science or an art. Not to stereotype friends in creative department or to doubt the power of creativity in advertising. Creativity in Advertising can be powerful; it’s like packaging your strategy, with strong ideas and presentation. We all know that. But how often do you question [...]
The classic advertising book Ogilvy On Advertising features David Ogilvy’s advices to produce advertising that sells in Chapter 2. We shall explore these tips and apply them on how to write tweets that work on Twitter and see if they work. Read with the book if you have it too. – Ogilvy’s Advice #1: Do [...]
When it comes down to communication, whatever purpose it might have, people are still communicating in similar ways. We have something to say, we want someone to hear it, and we want to hear from others too. What technology creates are simply tools for us to communicate to one another. Twitter allows us to tell [...]