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Attended the Sundown Festival 2010 gig, held at Resorts World Sentosa, last weekend. Although the location’s pretty cool, it was really inaccessible and expensive (I believe the higher price went to the rental of the location). Lighting was beautiful and the use of the architecture of a building is great. The sound wasn’t good on [...]
If you’ve been here long enough, you’ve probably seen my doodles & characters (Moolala in specific). My good friend & co-worker, Zaki Ragman, revisits my simple doodles from two years ago, and gave them a new twist.
From brilliant ideas to great executions, here I present to you 10 of my favorite winners from Cannes Lions Advertising Festival 2010. Not in any order: Daffy’s retail store: Underground Puzzle LAFA: Where will 100 000 condoms end up this summer Mint Museum of Toys: Tin Toys Interbest Outdoor: Man Polo Mints: Snow Stamp IKEA: [...]
Every two years comes one World Cup phenomenon, and every brand tries to jump into the bandwagon. One brand seemingly steals the show, without being a sponsor of the tournament, and that is none other than renowned fashion & sports brand Nike. Nike’s Write the Future campaign, might almost be as widely well-received as the [...]
It was only a week ago since Apple launched its much anticipated iPhone 4. Quickly, word spreads all out in the cyber space and the real world. But I’m still not convinced to get an iPhone, and I’d still wish for a kick-ass Japanese “dumb” keitai phone. The iPhone may have captured over 70% of [...]
The increasing popularity of mobile devices has no doubt decrease printing needs. You can view and make changes to a document on the go with a mobile device. But for some, hard copies are still much more convenient. And those who have attempted to print from mobile devices definitely know the complicated procedure. Web giant [...]
Antwerp Zoo’s Baby Elephant campaign has a single-minded big idea revolving around it – to get mass audience to experience at least a little bit of being a parent or being a relative to a pregnant lady. Instead of brainlessly dumping gold to attract attention through big media buys, what they did was to update [...]
The Samsung Shakedown is a great example of a live streaming campaign, where audience can interact and directly affect the outcome of one or few elements within the campaign in real-time. The campaign offers 70 mobiles up for grabs in every Shakedown round, where you can win one of those mobile phones on the site [...]
NIKE78 – W+K Tokyo LAB | ‘ABUKU -泡-’ from NIKE78 on Vimeo. Nike Abuku is a new viral video coming from W+K Tokyo Lab. Abuku means bubble in Japanese, representing “Air”. They decided to create an aquarium inside the shoe to visually represent the air. While it may be just a visual symbol of the [...]
From multimedia to rich media, all the terms that spawn from Internet used to revolve only around Sight and hearing. What about the three other senses? Touch? From Nintendo DS to iPhone/iPad, it was merely about touching the screen. Until recently, we have the Internet of Things. But you know, it’s not like we could [...]
A week ago, the team behind the social networking giant Facebook announced, at the f8 conference, their new Open Graph Protocol and the elimination of Facebook Connect, the system where they once wanted it to become the true single login that users will use across various websites. Their new project, Open Graph, includes a protocol [...]
N Building from Alexander Reeder on Vimeo. Situated in Tachikawa, Japan, a commercial building named N Building has a giant QR code designed on the outside panel of the entire building! As far as we know, all J-Phones allow you to take a picture of the QR Code and be directed to a website. But [...]
CASSETTE PLAYA AW1011 – AUGMENTED REALITY from Amazing Grace on Vimeo. You have definitely seen Advertising Gimmicks that make use of the Augmented Reality technology. But have you seen Augmented Reality as an extension that enhances visual experience? One of the brands I personally adore, Cassette Playa, recently held an aw10/11 presentation where they decided [...]
First of all, I’d like to apologize for the lack of updates on this blog. It’s been months since my last update isn’t it? Well, I’ve been focusing more on the real world – work & my social life. And I’d most agree with what Alex Kniess emphasizes regarding his limited presence online on AdAge [...]
The Just Bin It App is a mobile game that encourages its players to keep Singapore’s national parks clean. By downloading the app, players are able to own a litter bin in a participating park for a week, and be rewarded with a green point with every piece of rubbish thrown in. The green points [...]
Troucing Terrorism is an instructional video that explores the fear environment of Singapore and focuses on the fear of terrorism. It questions the extent to which a typical Singaporean family will do to protect themselves and the nation through a wacky and fun way.
Hey guys, it’s been a long time since I’ve done a photoshoot and here’s one over last weekend with my friend, Estelle. It was really enjoyable as we’ve known each other pretty well. For this photoshoot, we tried to do an ulzzang theme. All photos featured here are lited up by natural lighting only. We [...]
A tribute to “Sekai no Chuushin de, Ai wo Sakebu”, Farewell Forever features a man who recalled his memory about his first love, when he returned to his school. The short film is shot on Kodak 250D 16mm filmstock. Apologies for error in titles.
This time round, not only are we moving on to the next year, but also, the next decade. On a personal note, summing up the current decade in detail would be near-impossible, but in short; it consist of my teenage years. But personally, summing up the year of 2009 would be a good idea for [...]
A week ago when I attended the Sundown Festival to catch a glimpse of my favorite KPOP act, I chanced upon the Drawing Show team from Korea. Their performance truly combined art, music & dance harmoniously. While traditional artworks originally emphasizes on the outcome of the masterpieces, the Drawing Show team focuses on the creation [...]
Really cool & creative way to tell a brand’s story – through origami. Love the use of accent too. The movie won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami and two times bronze at ADC Germany. Agency Nordpol+ [...]
Fortunately and unfortunately, we live in the process of a massive change in the media landscape. Much caused by the major shift in advertising, where the Internet claims share from traditional media. General advertisers & marketers seek to adapt. Digital boutiques rise. One of the factors that attract advertisers and marketers is the accountability of [...]
Mass-commies in Japan now see an opportunity to combine fashion and social networking together. New website fukulog utilizes the wardrobe coordination concept to encourage interaction among members – for fashion tips, coordination ideas and discussions. To keep the ball rolling, a ranking system for posted coordinations and fashion items is also implemented. Similar to other [...]